Dare to take #TheRedDare?

If you have been browsing Facebook, Twitter and Instagram lately, I am sure you must have come across #TheRedDare. So did I! Now the obvious question was, what is #TheRedDare? 

I am here to tell you a little bit about this challenge. Dental hygiene is a very basic yet an important part of life. Yet most people tend to brush it off from their discussions, quite literally! So how do you start a conversation around dental hygiene? How do you make people understand its importance or the lack of it? I will tell you the problem with this approach, nobody likes to be told what to do especially when it comes to their personal space. 

Therefore, Dabur’s idea is brilliantly simple. Yes, #TheRedDare! #TheRedDare is a fun challenge by Dabur which delivers the message in a very subtle way. I was nominated by a friend on Twitter to take up the dare.

#TheRedDare Package

So to complete the dare, this is what you got to do: 

1. Send a WhatsApp message to +91 9910818814 to get your own #TheRedDare box 
2. Inside the box there will be 7 Dare Cards and a Dabur Red toothpaste 
3. You choose any number of dares out of the locations 
4. You film yourself BRUSHING YOUR TEETH using the toothpaste from the box in the unlikeliest of public places 
5. In the video you nominate 7 of your friends to take up #TheRedDare 

By the way, I have completed my #TheRedDare. I chose Dare #2 ‘Brush at a bus stop’. And here is the video of me actually brushing my teeth at a bus stop. The best thing about the dare was the people’s reactions when they saw me brushing. Now one doesn’t see too many people brushing their teeth in a public place. 

Check out the video to see it for yourself. 

If you want to take up the challenge, just WhatsApp on +91 9910818814 to get your own #TheRedDare box or just tweet to @DDC_India to know more. Trust me it was a lot of fun! Also, I have nominated 7 of my friends for the #TheRedDare on Twitter. 

What Perfect World?

Where is the world that we thought existed in the deep corners of our imagination?

Lost prose, faded polaroid, dusty books, rusty film.

It lived, it existed in our thoughts and dreams, it was a part of our lonely curriculum of words, lines and colour. 

That world was made up of bits of memories, wants and Nostalgia. 

It happened, it is gone, buried. In a stash of smiles, laughter, smirks or tears.

Nostalgia is a pain equal to a low jab into the stomach, leaving you gasping for breath.

Nostalgia is redundant, it is reprehensible and worse than dreams.

Dreams give you hope, Nostalgia brings yearning.

We yearn for that perfect world which was supposed to exist but doesn’t.

Is there an antidote, a cure, an answer to that desire?

But if that world came alive today, will you cherish it? Will you stop complaining?

Will you accept its flaws or worse will you stop finding flaws in it?

O Human, you wish for a perfect existence but you the epitome of imperfections, you will never let it exist; for you O unhappy one, you will, in a selfish stride, not tend to it and find solace in the gloom of its ashes!