If you have been browsing Facebook, Twitter and Instagram lately, I am sure you must have come across #TheRedDare. So did I! Now the obvious question was, what is #TheRedDare?
I am here to tell you a little bit about this challenge. Dental hygiene is a very basic yet an important part of life. Yet most people tend to brush it off from their discussions, quite literally! So how do you start a conversation around dental hygiene? How do you make people understand its importance or the lack of it? I will tell you the problem with this approach, nobody likes to be told what to do especially when it comes to their personal space.
Therefore, Dabur’s idea is brilliantly simple. Yes, #TheRedDare! #TheRedDare is a fun challenge by Dabur which delivers the message in a very subtle way. I was nominated by a friend on Twitter to take up the dare.
I am here to tell you a little bit about this challenge. Dental hygiene is a very basic yet an important part of life. Yet most people tend to brush it off from their discussions, quite literally! So how do you start a conversation around dental hygiene? How do you make people understand its importance or the lack of it? I will tell you the problem with this approach, nobody likes to be told what to do especially when it comes to their personal space.
Therefore, Dabur’s idea is brilliantly simple. Yes, #TheRedDare! #TheRedDare is a fun challenge by Dabur which delivers the message in a very subtle way. I was nominated by a friend on Twitter to take up the dare.
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| #TheRedDare Package |
So to complete the dare, this is what you got to do:
- Send a WhatsApp message to +91 9910818814 to get your own #TheRedDare box
- Inside the box there will be 7 Dare Cards and a Dabur Red toothpaste
- You choose any number of dares out of the locations
- You film yourself BRUSHING YOUR TEETH using the toothpaste from the box in the unlikeliest of public places
- In the video you nominate 7 of your friends to take up #TheRedDare
By the way, I have completed my #TheRedDare. I chose Dare #2 ‘Brush at a bus stop’. And here is the video of me actually brushing my teeth at a bus stop. The best thing about the dare was the people’s reactions when they saw me brushing. Now one doesn’t see too many people brushing their teeth in a public place.
Check out the video to see it for yourself.
If you want to take up the challenge, just WhatsApp on +91 9910818814 to get your own #TheRedDare box or just tweet to @DDC_India to know more. Trust me it was a lot of fun! Also, I have nominated 7 of my friends for the #TheRedDare on Twitter.
