Dare to take #TheRedDare?

If you have been browsing Facebook, Twitter and Instagram lately, I am sure you must have come across #TheRedDare. So did I! Now the obvious question was, what is #TheRedDare? 

I am here to tell you a little bit about this challenge. Dental hygiene is a very basic yet an important part of life. Yet most people tend to brush it off from their discussions, quite literally! So how do you start a conversation around dental hygiene? How do you make people understand its importance or the lack of it? I will tell you the problem with this approach, nobody likes to be told what to do especially when it comes to their personal space. 

Therefore, Dabur’s idea is brilliantly simple. Yes, #TheRedDare! #TheRedDare is a fun challenge by Dabur which delivers the message in a very subtle way. I was nominated by a friend on Twitter to take up the dare.

#TheRedDare Package

So to complete the dare, this is what you got to do: 

1. Send a WhatsApp message to +91 9910818814 to get your own #TheRedDare box 
2. Inside the box there will be 7 Dare Cards and a Dabur Red toothpaste 
3. You choose any number of dares out of the locations 
4. You film yourself BRUSHING YOUR TEETH using the toothpaste from the box in the unlikeliest of public places 
5. In the video you nominate 7 of your friends to take up #TheRedDare 

By the way, I have completed my #TheRedDare. I chose Dare #2 ‘Brush at a bus stop’. And here is the video of me actually brushing my teeth at a bus stop. The best thing about the dare was the people’s reactions when they saw me brushing. Now one doesn’t see too many people brushing their teeth in a public place. 

Check out the video to see it for yourself. 

If you want to take up the challenge, just WhatsApp on +91 9910818814 to get your own #TheRedDare box or just tweet to @DDC_India to know more. Trust me it was a lot of fun! Also, I have nominated 7 of my friends for the #TheRedDare on Twitter. 

Sajid Khan knows you’re a Dumbass!

If you're one of those, whose check-ins look like this:

"week end funn wit mah hubby - was watching Humshakals at DT Moronica Cineplex."

You should know that this genius director, brother of the director who *ehmmm* directed *coughs* Tees Maar Khan, is SAJID KHAN. And he already KNOWS that you're a dumbass! Do not be surprised. Your secret is out. He figured it out years ago.

Let me take you through his journey from Witty to Shitty. Over a decade ago, he hosted this unconventional, ground-breaking show on television 'Kehne Mein Kya Harz Hai'. The show was about him nitpicking on typical Bollywood formulas, over-acting or what he would laughingly refer to "Hamming" and his insanely hilarious critique on how our films and logic cannot see.

(hahahahahahaha classic!) 

Anyways, his wikipedia page reads: Khan is famous for making atypical cringe-worthy Bollywood movies.His movies are famous for illogic,racist,toilet humour which has a small but notable fan-base in india.

He knows that no matter you may be an IIT & IIM alumnus, you may be a globetrotter who gets dinner invitations from the likes of Dalai Lama and you own a mansion on Malabar Hill, you are still a Dumbass! 

After his television show ended, he completed his research in the 'Dumbassery of the Bollywood Audience'. This research empowered him with this unstoppable energy to dish out platters of crap with every "comedy" "film" he releases. He knows you will enjoy all the toilet humour, sexism, racism, illogical plot lines, irrelevant characters, vulgar dance moves and aged actors peeking into barely there skirts. Other filmmakers take the audience's brains for granted, but Sajid Khan tailors his magnum opuses to suit your undying stupidity. 

His films do well because you are a dumbass. And you are a dumbass, that's why he makes them. Oh bura laga? Arrey kehne mein kya harz?